AM INSIGHTS PODCAST: EPISODE 4
AM INSIGHTS PODCAST: EPISODE 4

Courtney Pielsticker, senior strategist for audience engagement and Jillian Powell, strategist for audience engagement, share their experiences.

The fourth episode of the AM Insights podcast has gone to the dogs. And we can’t think of better guests to join us in that discussion than dog superfans Jill Powell and Courtney Pielsticker.

Our talk revolves around the joys (and trials) of new dog ownership, inspired by an AM Insights discussion article. We discuss how it was for both of them to be new dog owners, what resources they found the most useful in their journey and how brands can better talk to this audience.

 

 

1:19 – How did our guests fare being a first-time dog mom?

2:35 – Courtney’s German Shorthaired Pointer.

5:17 – Jill’s path to dog ownership.

7:32 – “You are NEVER prepared for a dog.”

11:03 – Read up on vet bills.

13:22 – Social media: the best way to get info on dog ownership?

16:50 – Brands need to build micro communities around breeds.

19:19 – The brands doing it right.

23:39 – Dog parks are a resource for new dog owners.

25:00 – Dog hijinks.

28:15 – Final thoughts and more advice, for owners and brands.

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